Dynamic Business Alliance and its Negotiation Model Based on Multi-agent

With the development of information technology, the operation pattern of enterprises has changed profoundly. Building effective dynamic business alliance and applying information technology, especially multi-agent technology in the process of dynamic business alliance means a lot for enterprises to improve their competitiveness. This paper first elaborates the concept, formation and characteristics of dynamic alliance, then explores agent technology and characteristics of agent negotiation. At last, the paper designs a negotiation model of dynamic alliance based on multi-agent. Result of this present study shows that itpsilas a feasible and effective way to apply multi-agent technology in dynamic business alliance and its negotiation process.