New service development model: A user experience-oriented design

This study unfolds a new user experience-oriented service development model in which Taiwan service providers participate through analyzing, testing, and verifying the largest KTV operator company, AA, as an empirical target. It examines how service industry comes up with an innovative service development model based on a service design created with accumulated encounter experiences with its customers. This new service model is produced through close scrutiny of customer behavior, preference, and recognition. Overall, the integrated service design procedure is applied to explore what type of methods and processes the KTV operator can adopt to digitalize its services.