DocumentCode
1693239
Title
Innovation and Technological Convergence: An Assessment of Critical Resources of Telecommunications Service Providers Using Resource Based View and Dynamic Capabilities
Author
Cunha, Americo Brigido
Author_Institution
Centra Fed. de Educacao Tecnologica do Rio de Janeiro, Rio de Janeiro
fYear
2007
Firstpage
52
Lastpage
63
Abstract
Many telecommunications service provider already dispose of the structure to provide convergent services, although they did not reach an increase on sales in accord with market, investors, and customer\´s expectations. Most of the incumbents is running their businesses based on a few "cash cow" services. The introduction of new telecommunications services seems not to follow the same rate of technological innovations in networks\´ platforms and end user\´s devices. This article has focused its analysis in the capabilities and competencies required in a fast change business and technological environment. An alternative strategic analysis was developed using Resource Based View - RBV, Dynamic Capabilities, and Complementary Assets to analyze the innovation strategy of telecommunications service providers - TSP in Brazil since deregulation and privatization in the 90s. New technological standards and customers needs require new organizational capabilities and competencies. Under the RBV and Dynamic Capabilities conceptual framework, we examined traditional TSP\´s business models and organizational boundaries against the new virtual telecommunications service providers - VSP (ex. Skype, MSM, Vanco). The article concludes with a brief discussion of what directions the TSP should take in terms of organization, outsourcing, integrative and collaborative strategies to carry out the benefits of technological advancements to the consumer market.
Keywords
innovation management; organisational aspects; outsourcing; privatisation; service industries; strategic planning; technology management; telecommunication services; Brazil; business environment; collaborative strategy; consumer market; convergent services; customer expectation; customer needs; deregulation; dynamic capability; end user devices; innovation strategy; integrative strategy; investor expectation; market expectation; organizational capability; organizational competency; outsourcing; privatization; resource based view; strategic analysis; technological advancement; technological innovation; telecommunication service providers; virtual telecommunications service; Marketing and sales; Outsourcing; Portfolios; Privatization; Production engineering; Standards organizations; Technological innovation; Technology forecasting; Technology management; Telecommunication services;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of Engineering and Technology, Portland International Center for
Conference_Location
Portland, OR
Print_ISBN
978-1-8908-4315-1
Electronic_ISBN
978-1-8908-4315-1
Type
conf
DOI
10.1109/PICMET.2007.4349318
Filename
4349318
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