Computer based systems in household appliances: the study of eco-feedback as a tool for increasing conservation behavior

Governmental demands for environmentally friendly consumer products has encouraged the use of computer based systems in household appliances. These systems are able to enhance energy conservation from the product side yet much energy is still wasted from the user side. By focusing on the interaction between the product and the user it is possible to generate responsible conservation behavior using eco-feedback. Eco-feedback is information presented during the product-user interaction which prompts the user to adopt energy saving strategies, however, little is known about how such feedback works and thus how it can best be applied for optimal effect. The paper discusses a research framework for developing in-depth knowledge of eco-feedback by exploring different forms of immediate product feedback within the contexts of cognitive and social psychology models. It is suggested that by understanding the fundamental principles of how, when, and why, a user´s conservation behavior will be enhanced by eco-feedback will allow designers and engineers to broaden their control of a product´s environmental impact