Title :
Technology Readiness Characteristics of 3G Subscribers in Indonesia: A Preliminary Study
Author :
Nasution, Reza Ashari ; Rudito, Priyantono ; Syaharuddin, Zulfikar
Author_Institution :
Inst. Teknologi Bandung, Bandung
Abstract :
The technology of 3G (Third Generation) mobile communication was launched in Indonesian market in September 2006. Studies have been conducted to discover contents frequently accessed by subscribers and their satisfaction level to operators´ services. However, little is known about the subscribers´ technology readiness characteristic. Knowing this characteristic is important since it will help 3G operators designing a proper marketing program in widening the customer base. A preliminary survey was conducted to obtain this information and it was discovered that a significant number of users possessed technology readiness characteristics different than those originally presented in literature.
Keywords :
3G mobile communication; marketing; technology management; 3G mobile communication; 3G operators; 3G subscribers; Indonesia; marketing program; technology readiness characteristics; 3G mobile communication; Business communication; Character generation; Ground penetrating radar; Internet; Mobile communication; Mobile handsets; Streaming media; Technology management; Videoconference;
Conference_Titel :
Management of Engineering and Technology, Portland International Center for
Conference_Location :
Portland, OR
Print_ISBN :
978-1-8908-4315-1
Electronic_ISBN :
978-1-8908-4315-1
DOI :
10.1109/PICMET.2007.4349407
