The digitalization of China´s newspapers: achievements and lessons

Author

Sheng Fang

Author_Institution

Dept. of Marketing, Wuhan Univ. Wuhan, Wuhan, China

fYear

2015

Firstpage

1

Lastpage

5

Abstract

Digitalization was the strategy many Chinese newspapers adopted when meeting declines in circulation and advertisement revenues. In this paper, the author tried to illustrate a general map of and analyze the efforts by China´s newspapers in digitalization, which might give newspapers inside and outside China some inspirations. Achievements and lessons from China´s newspapers on websites, pay walls, multimedia reporting, social media and mobile applications were discussed respectively. The author stated that mobile Internet service could become one major market for newspapers in the coming years.

Keywords

Internet; Web sites; mobile computing; publishing; Chinese newspapers; Websites; digitalization; mobile Internet service; mobile applications; multimedia reporting; pay walls; social media; Business; Cities and towns; Internet; Media; Mobile communication; Multimedia communication; Snow; China???s newspapers; WeChat; Weibo; digitalization; mobile applications; mobileInternet; multimedia; pay walls; socialmedia; strategy; websites;

fLanguage

English

Publisher

ieee

Conference_Titel

Multimedia and Broadcasting (APMediaCast), 2015 Asia Pacific Conference on

Conference_Location

Kuta

Print_ISBN

978-1-4799-7966-0

Type

conf

DOI

10.1109/APMediaCast.2015.7210277

Filename

7210277