Title :
Research on a data mining algorithm based on concept hierarchy tree and its application in CRM
Author :
Ye, Feng ; Xiao, Juan
Author_Institution :
Economic & Manage. Coll., Zhejiang Univ. of Technol., China
Abstract :
The method of concept hierarchy tree classifiers (CHTC) has been widely applied in today´s large-scale data mining environments. This paper, after introducing the basic idea of data-mining algorithm based on CHTC, proposes an improved approach by making up for the defection of the existing concept exaltation algorithm to numerical attributes in the database. Moreover, a comparison of two algorithms in a practical case by testing on actual data has shown the effectiveness of the algorithm.
Keywords :
classification; customer relationship management; data mining; tree data structures; CRM; concept exaltation algorithm; concept hierarchy tree classifiers; customer relationship management; data mining algorithm; database numerical attributes; Data mining; Databases; Delta modulation; Economic forecasting; Educational institutions; Environmental economics; Environmental management; Large-scale systems; Technology management; Testing;
Conference_Titel :
Computer Supported Cooperative Work in Design, 2004. Proceedings. The 8th International Conference on
Print_ISBN :
0-7803-7941-1
DOI :
10.1109/CACWD.2004.1349279
