Title :
Marketing Opportunity Analysis for Daimler Chrysler´s Sprinter Van Plug-in Hybrid Electric Vehicle
Author :
Fildes, M. ; Nelson, Scott ; Sener, N. ; Steiner, Frantisek ; Suntharasaj, Pattharaporn
Author_Institution :
Portland State Univ., Portland
Abstract :
Concerns about the high costs of petroleum based fuels and the long-term impact of fossil fuels on the environment have automotive manufacturers and their customers exploring options for more fuel-efficient commercial vehicles. This paper presents a marketing opportunity analysis to support the business case for the development of a plug-in hybrid vehicle version of Daimler Chrysler´s Sprinter Van.
Keywords :
automobile industry; hybrid electric vehicles; marketing; Daimler Chrysler Sprinter van; automotive manufacturers; fossil fuels; fuel-efficient commercial vehicles; marketing opportunity analysis; petroleum based fuels; plug-in hybrid electric vehicle; Automotive engineering; Business; Cities and towns; Costs; Fossil fuels; Hybrid electric vehicles; Local government; Manufacturing; Petroleum; Vehicle driving;
Conference_Titel :
Management of Engineering and Technology, Portland International Center for
Conference_Location :
Portland, OR
Print_ISBN :
978-1-8908-4315-1
Electronic_ISBN :
978-1-8908-4315-1
DOI :
10.1109/PICMET.2007.4349506
