Enhancement of existing network infrastructure with media on demand functionality

With the evolution of radio access technologies that provide higher data transmission rates, the mobile market will introduce content rich multimedia services over mobile networks at the user instant needs. Media on demand (MoD) refers to the system that provides clients access to media and plays it back with little or no delay. Therefore it has to face numerous challenges, such as providing mobile streaming over various access networks and mobile terminals simultaneously to millions of mobile users across broad geographic area. It is expected that this technology will merge the communications and media industry, allowing movie producers and TV companies to stream their content over mobile operator´s infrastructure and service providers generating attractive killer applications. In this article is presented a case study of integrating end-to-end multimedia delivery solution into existing Ericsson mobility world Croatia network infrastructure. The problems and benefits of including new network entities are explored and the planned solution for the year 2003 is proposed.