• DocumentCode
    1709166
  • Title

    Sponsored advertising for IDTV: A personalized and content-aware approach

  • Author

    Redondo, Rebeca P Díaz ; Vilas, Ana Fernandez ; Arias, Jose J Pazos ; Cabrer, Manuel Ramos ; Duque, Jorge Garcìa

  • Author_Institution
    Dept. of Telematics Eng., Univ. of Vigo, Vigo
  • fYear
    2009
  • Firstpage
    1
  • Lastpage
    2
  • Abstract
    IDTV will change the current conception of TV advertising where interactive applications will replace the traditional audiovisual spot. We propose a new TV advertising architecture that extends the Web advertising model to the new platform.
  • Keywords
    Internet; advertising; interactive television; IDTV; TV advertising architecture; Web advertising model; content-aware approach; personalized approach; Advertising; Application software; Displays; HDTV; Internet; Motion pictures; Service oriented architecture; TV receivers; Telematics; US Department of Transportation;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Consumer Electronics, 2009. ICCE '09. Digest of Technical Papers International Conference on
  • Conference_Location
    Las Vegas, NV
  • Print_ISBN
    978-1-4244-4701-5
  • Electronic_ISBN
    978-1-4244-2559-4
  • Type

    conf

  • DOI
    10.1109/ICCE.2009.5012201
  • Filename
    5012201
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1709166