Title :
Sponsored advertising for IDTV: A personalized and content-aware approach
Author :
Redondo, Rebeca P Díaz ; Vilas, Ana Fernandez ; Arias, Jose J Pazos ; Cabrer, Manuel Ramos ; Duque, Jorge Garcìa
Author_Institution :
Dept. of Telematics Eng., Univ. of Vigo, Vigo
Abstract :
IDTV will change the current conception of TV advertising where interactive applications will replace the traditional audiovisual spot. We propose a new TV advertising architecture that extends the Web advertising model to the new platform.
Keywords :
Internet; advertising; interactive television; IDTV; TV advertising architecture; Web advertising model; content-aware approach; personalized approach; Advertising; Application software; Displays; HDTV; Internet; Motion pictures; Service oriented architecture; TV receivers; Telematics; US Department of Transportation;
Conference_Titel :
Consumer Electronics, 2009. ICCE '09. Digest of Technical Papers International Conference on
Conference_Location :
Las Vegas, NV
Print_ISBN :
978-1-4244-4701-5
Electronic_ISBN :
978-1-4244-2559-4
DOI :
10.1109/ICCE.2009.5012201
