Combining content analysis of television programs with audience measurement

Combining content analysis of television programs with quantitative audience measurement can provide insights into customer reactions to advertisements and program content. This work introduces a system architecture that incorporates anonymous audience metrics from an operational IPTV environment with metadata from a content-based analysis of recorded programs. Evaluated on a collection of news programs, the system verifies that events derived from the audience metrics data stream correspond to media segmentation boundaries such as commercial breaks and topic changes. An automated system for executing multimodal media segmentation algorithms for commercial break and topic change detection is also discussed. Better understanding of audience reaction can help IPTV service providers plan infrastructure investments and help in managing multimedia content delivery networks.