Title :
The extended TAM on keyword searching for internet users
Author :
Tsao, Wen-Yu ; Yang, Hui-Jen
Author_Institution :
Dept. of Inf. Manage., Nat. Chin-Yi Univ. of Technol., Taichung, Taiwan
Abstract :
A model of the precursors of intention to use in online keyword searching is presented and empirically tested with data collection. Analysis of the data 331 participants, utilizing structural equation model (SEM), supported most of the predictions. Language anxiety, perceived ease of use, perceived usefulness, perceived playfulness and attitude have impact on intention to use. Future researches and implications are applied.
Keywords :
Internet; behavioural sciences computing; data analysis; information retrieval; search problems; user interfaces; Internet; TAM; data analysis; keyword searching; language anxiety; perceived attitude; perceived playfulness; perceived usefulness; structural equation model; technology acceptance model; Computers; Internet; Keyword search; Mathematical model; Predictive models; Signal processing; World Wide Web; Keyword Searching; Language Anxiety; Perceived Playfulness; TAM;
Conference_Titel :
Signal Processing Systems (ICSPS), 2010 2nd International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-6892-8
Electronic_ISBN :
978-1-4244-6893-5
DOI :
10.1109/ICSPS.2010.5555537
