• DocumentCode
    1716479
  • Title

    FODM-9: fuzzy decision making with interacting goals applied to cross-selling decisions in the field of private customer banking

  • Author

    Felix, Rudolf

  • Author_Institution
    FLS Fuzzy Logik Syst. GmbH, Dortmund, Germany
  • Volume
    2
  • fYear
    2001
  • Firstpage
    964
  • Abstract
    A model of interactions between goals based on fuzzy relations is presented. In contrast to other approaches in multiple attribute decision making, the interactive structure of goals for each decision situation is represented and modeled explicitly. As an example of a real world application, a system for sales assistance in cross-selling situations is presented.
  • Keywords
    banking; decision theory; fuzzy set theory; sales management; FODM-9; cross-selling decisions; fuzzy decision making; fuzzy set theory; interacting goals; private customer banking; sales assistance; Artificial intelligence; Banking; Decision making; Fuzzy set theory; Fuzzy sets; Fuzzy systems; Humans; Marketing and sales;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Fuzzy Systems, 2001. The 10th IEEE International Conference on
  • Print_ISBN
    0-7803-7293-X
  • Type

    conf

  • DOI
    10.1109/FUZZ.2001.1009118
  • Filename
    1009118
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1716479