Factors affecting on Blog dependency for young adult

This research is based on the Resource-Based Theory and Expectation-Confirmation Theory to examine the factors affecting on Blog dependence using 639 college students as samples. As expected, the results of structural equation model showed that value, rare and imitate have a positive effect on service utility, separately. Information exposure has a positive influence on trust. Trust and service utility have a positive impact on satisfaction. Service utility, satisfaction and trust have an individually positive effect on Blog dependency. Implications for Blog providers, Blog designers and academic are also included.