Title :
Factors affecting on Blog dependency for young adult
Author :
Yang, Hui-Jen ; Lay, Yun-Long ; Tsao, Wen-Yu ; Lay, Justin S.
Author_Institution :
Dept. of Inf. Manage., Nat. Chin-Yi Univ. of Technol., Taichung, Taiwan
Abstract :
This research is based on the Resource-Based Theory and Expectation-Confirmation Theory to examine the factors affecting on Blog dependence using 639 college students as samples. As expected, the results of structural equation model showed that value, rare and imitate have a positive effect on service utility, separately. Information exposure has a positive influence on trust. Trust and service utility have a positive impact on satisfaction. Service utility, satisfaction and trust have an individually positive effect on Blog dependency. Implications for Blog providers, Blog designers and academic are also included.
Keywords :
Web services; Web sites; customer satisfaction; blog dependence; college student; expectation confirmation theory; resource based theory; structural equation model; Biological system modeling; Companies; Information services; Internet; Mathematical model; Web sites; Blog dependency; Expectation-Confirmation Theory; Resource-Based Theory; service utility;
Conference_Titel :
Signal Processing Systems (ICSPS), 2010 2nd International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-6892-8
Electronic_ISBN :
978-1-4244-6893-5
DOI :
10.1109/ICSPS.2010.5555590
