DocumentCode
172104
Title
The position of the media as a tool of communication and education on severe weather in Malaysia
Author
Elistina, A.B. ; Aini, M.S. ; Ab Kadir, M.Z.A. ; Gomes, Chandima ; Keul, A.G.
Author_Institution
Center of Excellence for Sustainable Consumption Res., Univ. Putra Malaysia, Serdang, Malaysia
fYear
2014
fDate
11-18 Oct. 2014
Firstpage
1114
Lastpage
1117
Abstract
Information by the media in advance of severe weather occurrences can prepare the public to respond properly during an emergency situation. At the same time, the media should work as a channel to communicate and promote proper public response to severe weather threats. The objective of this study is to examine the position of the media as a tool of communication and education on severe weather in Malaysia. Results indicate that the present role of the media in Malaysia is still insufficient in communicating and educating the public on severe weather.
Keywords
emergency services; meteorology; Malaysia; communication tool; education tool; severe weather; Communities; Education; Internet; Meteorology; TV; communication; education; severe weather; the media;
fLanguage
English
Publisher
ieee
Conference_Titel
Lightning Protection (ICLP), 2014 International Conference o
Conference_Location
Shanghai
Type
conf
DOI
10.1109/ICLP.2014.6973291
Filename
6973291
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