DocumentCode
1722808
Title
Business classics: the role of design in business success of Apple Computer
Author
Sanderson, Susan Walsh ; Peng, Yi-Nung
Author_Institution
Lally Sch. of Manage., Rensselaer Polytech. Inst., Troy, NY, USA
fYear
2001
fDate
6/23/1905 12:00:00 AM
Firstpage
19
Lastpage
24
Abstract
In this paper we examine the role that outstanding product models (business classics) can play in business success focusing on Apple Computer, a company well known for its innovative products. Our preliminary results show a correlation between models that win design awards and business success. We found some outstanding models in Apple´s product family and are exploring the contribution of these models to the overall success of the company
Keywords
DP industry; design engineering; Apple Computer; business classics; business success; design awards; innovative products; outstanding product models; product family; Companies; Computer aided manufacturing; Consumer products; Costs; Employment; Innovation management; Marketing and sales; Product design; Technological innovation; Usability;
fLanguage
English
Publisher
ieee
Conference_Titel
Change Management and the New Industrial Revolution, 2001. IEMC '01 Proceedings.
Conference_Location
Albany, NY
Print_ISBN
0-7803-7260-3
Type
conf
DOI
10.1109/IEMC.2001.960473
Filename
960473
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