Title :
New product development balanced scorecard
Author_Institution :
GE Power Syst., Schenectady, NY, USA
fDate :
6/23/1905 12:00:00 AM
Abstract :
Measuring the performance of the new product development process is a challenge. In this paper, a balanced scorecard for the NPD process was introduced. The scorecard covers the financial, customer, internal process, and learning and growth areas of the NPD process
Keywords :
product development; balanced scorecard; customer areas; financial areas; growth areas; internal process; learning areas; new product development process;
Conference_Titel :
Change Management and the New Industrial Revolution, 2001. IEMC '01 Proceedings.
Conference_Location :
Albany, NY
Print_ISBN :
0-7803-7260-3
DOI :
10.1109/IEMC.2001.960493
