The Impact of Privacy Concern on M-commerce User Acceptance

By means of mobile communication technology, enterprises can more easily track users and collect their personal information. This has aroused users´ privacy concern. This paper explores the impact of privacy concern on m-commerce user acceptance behavior. Privacy concern as a second-order factor includes four dimensions: collection, improper access, information error and secondary usage. The results show that improper access and information error have relatively higher loadings on the second-order factor. Privacy concern significantly affected user risk perception and trust and through them indirectly affected behavioral intention. Thus, m-commerce enterprises should pay more attention to users´ privacy concern and take effective measures to alleviate their privacy anxiety.