Serious social games: Designing a business simulation game

This paper describes a newly released educational game called StoreWorld(TM) that introduces students to fundamental business concepts. Although many educational games introduce business concepts, they were founded many years ago and lack modern innovations. The core innovation that StoreWorld attempts to address is how social interaction can enhance simulation in the field of business gaming. After giving some background about related games, the authors provide an overview of the design and implementation of StoreWorld in regard to business modeling, education, and social interaction. The paper gives preliminary results and concludes with future directions of design.