Abstract :
Machine learning and cognitive computing are today´s newest buzzwords, and considerable hype surrounds them. This article is based on a recent webinar on analytics produced by IT Professional, the Journal of Applied Marketing Analytics, and consultancy Technology Business Research (TBR), along with the Content Wrangler; it was hosted by Earley Information Science (EIS). The goal is to help organizations understand what´s practical and what´s possible in the fast-growing fields of machine learning and cognitive computing, and how these fields are related to artificial intelligence (AI).