DocumentCode
1738083
Title
Consumer communication on the net-findings from consumer interviews
Author
Koda, Tomoko
Author_Institution
R&D Div., Hakuhodo Inc., Tokyo, Japan
Volume
1
fYear
2000
fDate
2000
Firstpage
68
Abstract
This paper summarizes our findings from in-depth interviews with consumers about their online activities, illustrates successful online consumer community sites, and discusses key factors to foster an online community from a marketing point of view. The key findings are: the Internet is used to share experiences and knowledge among consumers; and connection to the real world is essential in sustaining successful online communities
Keywords
Internet; electronic commerce; information resources; marketing data processing; Internet consumer communication; Web sites; consumer interviews; electronic commerce; marketing; online consumer community sites; Business; Companies; Computer industry; Internet; Packaging; Permission; Research and development; Skin; TV; Web pages;
fLanguage
English
Publisher
ieee
Conference_Titel
Knowledge-Based Intelligent Engineering Systems and Allied Technologies, 2000. Proceedings. Fourth International Conference on
Conference_Location
Brighton
Print_ISBN
0-7803-6400-7
Type
conf
DOI
10.1109/KES.2000.885761
Filename
885761
Link To Document