• DocumentCode
    17393
  • Title

    Cognitive Computing, Analytics, and Personalization

  • Author

    Earley, Seth

  • Volume
    17
  • Issue
    4
  • fYear
    2015
  • fDate
    July-Aug. 2015
  • Firstpage
    12
  • Lastpage
    18
  • Abstract
    This article discusses the increasing sophistication of search technology and its role in cognitive computing. It provides a concrete example of a personal assistant that is context-aware and can retrieve the information most likely to solve users´ problems. It also addresses how search engines predict what information users are likely to need, and how the software retrieves and presents the information. Finally, the article discusses personalization and how machine learning can contribute to this process.
  • Keywords
    information retrieval; learning (artificial intelligence); search engines; cognitive computing; context-aware personal attendant; information retrieval; machine learning; search engines; search technology; Cognition; Context modeling; Information retrieval; Machine learning algorithms; Ontologies; Search methods; Semantics; artificial intelligence; cognitive computing; data analysis; information retrieval; search;
  • fLanguage
    English
  • Journal_Title
    IT Professional
  • Publisher
    ieee
  • ISSN
    1520-9202
  • Type

    jour

  • DOI
    10.1109/MITP.2015.55
  • Filename
    7160901