DocumentCode :
1745899
Title :
Domain-oriented interface metaphors: designing Web interfaces for effective customer interaction
Author :
Wells, John D. ; Fuerst, William L.
Author_Institution :
Oregon State Univ., Corvallis, OR, USA
fYear :
2000
fDate :
4-7 Jan. 2000
Abstract :
Although interface metaphors are used extensively in user interface design, there is an increasing need to identify and develop more effective metaphors. This need arises from the fact that information technology is being utilized by a wide variety of users (e.g., customers) who interact in a number of different domains (e.g., electronic commerce arena). The literature for this study includes metaphor theory, metaphorical design, interface metaphor usability, and mental model theory. This experimental study consisted of two factors: mode of interface and mental model type. Three types of information retention were measured: texturally explicit, graphically explicit, and graphically implicit. The results from the study indicate that a significant difference exists between the two interface types while mental model type did not stimulate a significant difference. Lastly, theoretical contributions and pragmatic implications are discussed.
Keywords :
electronic commerce; human factors; information resources; user interfaces; user modelling; Web interfaces; World Wide Web; customer interaction; domain-oriented interface metaphors; experimental study; information retention; information technology; interface mode; mental model; user interface design; Business; Cognitive science; Electrical capacitance tomography; Electronic commerce; Graphical user interfaces; HTML; Information technology; Read only memory; Tellurium; User interfaces;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
System Sciences, 2000. Proceedings of the 33rd Annual Hawaii International Conference on
Print_ISBN :
0-7695-0493-0
Type :
conf
DOI :
10.1109/HICSS.2000.926868
Filename :
926868
Link To Document :
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