Gaining insight from the data warehouse: the competence maturity model

Develops a competency maturity model to describe the skills of a data analyst that positively influence data warehouse usage and insight generation in today\´s data warehouse environment. Exploratory case studies were used to identify critical competencies and develop new measures of data warehouse usage and success. Grounded in H.C. Triandis\´s (1979) theory of motivation, a research model was tested using a survey of 169 data analysts from seven organizations. This paper makes contributions to both managers and academia regarding the competencies required to extract value from data warehouses. It also introduces a new data analysis term called "the dance", a concept for future research.