• DocumentCode
    1750767
  • Title

    Applications of fuzzy sets in personalization for e-commerce

  • Author

    Jain, Vivek ; Krishnapuram, R.

  • Author_Institution
    IBM India Res. Lab., New Delhi, India
  • Volume
    1
  • fYear
    2001
  • fDate
    25-28 July 2001
  • Firstpage
    263
  • Abstract
    Personalization is central to business-to-consumer (B2C) e-commerce. In this paper, we formulate the main problems of B2C e-commerce. We suggest a modular architecture for a personalized e-commerce system, and describe some ways in which fuzzy sets can play a role
  • Keywords
    electronic commerce; fuzzy set theory; marketing data processing; B2C e-commerce; business-to-consumer e-commerce; fuzzy sets; modular architecture; personalization; Classification algorithms; Customer profiles; Fuzzy sets; Information resources; Internet; Laboratories; Product design; TV; Transaction databases; Web sites;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    IFSA World Congress and 20th NAFIPS International Conference, 2001. Joint 9th
  • Conference_Location
    Vancouver, BC
  • Print_ISBN
    0-7803-7078-3
  • Type

    conf

  • DOI
    10.1109/NAFIPS.2001.944262
  • Filename
    944262
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1750767