Valuing strategic investments with a fuzzy expert system: an Italian case

The paper makes use of a fuzzy expert system for valuing a strategic investment. In particular, the model proposed aims at replicating the actual decision process accomplished by Florim S.p.a., an Italian ceramic tile firm which recently had the opportunity of buying a firm in the USA. The model is perfectly consistent with the evaluation process conducted by Florim´s experts and on the basis of the same data available to the expert´s panel our expert system provides the same investment value and therefore the same solution to the decision process