Can Subliminal Signal Affect Human´s Judgment and Decision-making? A Helpful Study for Designing Computerized Decision Support Systems

Decision theory and research are genuinely interdisciplinary. For engineers, the interest in designing computerized decision support systems has considerably increased in recent years. The current decision support systems mainly focus on data acquisition and analysis. They are responsible for providing large amounts of data continuously and delivering adaptable models, which can enable people to use these results effectively and then make decisions more quickly and accurately. Then, is there any real-time decision support system in the future that can change human´s judgment and decision-making? This paper will provide some answers by presenting the results of a study that subliminal vision signal may have direct influence on human´s advanced cognitive process and finally change human´s decision under ambiguity.