DocumentCode :
1754491
Title :
Differentiated Platforms
Author :
Greenstein, Shane
Author_Institution :
Kellogg School of Management
Volume :
33
Issue :
3
fYear :
2013
fDate :
May-June 2013
Firstpage :
120
Lastpage :
120
Abstract :
This column discusses differentiation, where firms develop the ability to serve different types of customers, and considers whether platforms can differentiate.
Keywords :
Business; Competitive intelligence; Computer applications; Computer platforms; Marketing and sales; competition; differentiation; platform;
fLanguage :
English
Journal_Title :
Micro, IEEE
Publisher :
ieee
ISSN :
0272-1732
Type :
jour
DOI :
10.1109/MM.2013.55
Filename :
6523929
Link To Document :
https://search.ricest.ac.ir/dl/search/defaultta.aspx?DTC=49&DC=1754491
