DocumentCode
1754491
Title
Differentiated Platforms
Author
Greenstein, Shane
Author_Institution
Kellogg School of Management
Volume
33
Issue
3
fYear
2013
fDate
May-June 2013
Firstpage
120
Lastpage
120
Abstract
This column discusses differentiation, where firms develop the ability to serve different types of customers, and considers whether platforms can differentiate.
Keywords
Business; Competitive intelligence; Computer applications; Computer platforms; Marketing and sales; competition; differentiation; platform;
fLanguage
English
Journal_Title
Micro, IEEE
Publisher
ieee
ISSN
0272-1732
Type
jour
DOI
10.1109/MM.2013.55
Filename
6523929
Link To Document