Abstract :
To expand e-commerce, we shouldn´t try to fit computing technology into markets, but instead fit markets into technology. The Web extra at http://youtu.be/siTGPpNabHI is an audio recording of author David Alan Grier expanding on his Errant Hashtag column, in which he talks about the disruptive nature of computing and how expanding e-commerce shouldn´t mean trying to fit computing technology into markets but instead fitting markets into technology.
