Title :
Finding a product champion
Author_Institution :
Vice President Education, Editor-in-Chief LIFE FELLOW, IEEE
Abstract :
In volume 42 issue No. 4; I concluded my comments regarding Mike´s challenge with: as the project progresses, find a sponsor at the executive level willing to provide guidance and become the product champion among the organization´s higher level managers and executives.
Keywords :
Commercialization; Elevators; Organizations; Proposals; Speech; Technological innovation;
Journal_Title :
Engineering Management Review, IEEE
DOI :
10.1109/EMR.2015.2393493
