Title :
Excellent execution in new product development: reducing uncertainty
Author :
Martinich, Leslie
Author_Institution :
Principal SENIOR MEMBER, IEEE
Abstract :
Product development managers often struggle to deliver products or projects on time. We´ll consider ways of reducing uncertainty to help improve on-time delivery.
Keywords :
Economics; Industries; Market research; Organizations; Product development; Uncertainty;
Journal_Title :
Engineering Management Review, IEEE
DOI :
10.1109/EMR.2015.7059289
