A study of chinese culture consumption based on co-words analysis and social network

Author

Liu Yanfang ; Ding Nan

Author_Institution

Sch. of Manage., Harbin Normal Univ., Harbin, China

fYear

2014

fDate

29-30 Sept. 2014

Firstpage

551

Lastpage

554

Abstract

In the online base of CNKI, there are 4074 journal articles retrieved whose themes are cultural consumption among all the papers from 2003 to 2013, and the keywords of them are exported and arranged. Counting up the words frequency with the pivot tables of EXCEL and selecting the high frequency keywords in order to build a co-word matrix. Using Ucinet, the tool of social network analysis, to transfer the co-word matrix into a picture of key word network and make an analysis of it. Finally, the results of analyses are discussed, and the summary is arrived at that the current hotspots of the research in Chinese cultural consumption are mainly focused on 8 aspects.

Keywords

cultural aspects; social networking (online); CNKI; Chinese culture consumption; EXCEL; Ucinet; cowords analysis; cultural consumption; key word network; social network; Cultural differences; Educational institutions; Industries; Media; Motion pictures; Social network services; TV; co-words analysis social network analysis; cultural consumption;

fLanguage

English

Publisher

ieee

Conference_Titel

Advanced Research and Technology in Industry Applications (WARTIA), 2014 IEEE Workshop on

Conference_Location

Ottawa, ON

Type

conf

DOI

10.1109/WARTIA.2014.6976319

Filename

6976319