Analysis of the ecological tourism development model based on SWOT

With the rapid development of social economy and the gradual improvement of the people´s living standard, tourism has become an indispensable important content in modern human life, which is one of the important ways of life and social economic activities. The traditional mass tourism overemphasizes on the economic benefits of tourism activities while ignoring the overload of the environmental impact of tourism activities, which lead to the loss of environmental deterioration in the travel and tourism benefits. Make tourists to enjoy the natural scenery and feel the local culture, at the same time, ecotourism is committed to the protection of tourism resources, reduce the influence of tourism activities on the local environment. Ecological tourism research on the one hand, can improve the understanding of the importance of the whole society to protect the tourism environment, promote the coordinated development of tourism and environment; on the other hand it also can improve the level of local residents to promote the harmonious development of society.