Evaluation research on regional cultural image cognition products

Regional cultural products are the reflection of cultural image of a region. Distinct regional features in shape, colour and material can bring spiritual enjoyment to the consumers. From the perspective of industrial design, this study takes the cognitive research of regional cultural products as an example, exploring the function of regional culture delivering specific regional cultural image in industrial products. From experimental methods of focus group and questionnaire survey, we acquired the cultural image of regional cultural products, which is then categorised and dimensionally reduced by using mathematical statistics methods such as factor analysis. Thus, we obtained the five cognitive dimensions of the product image of regional culture. At last, we built the knowledge bank and evaluation system of regional cultural image based on the cognitive dimensions that we obtained. Consumers can tell purchase intention from the system grades; designers can regard the system as the channel to communicate with consumers and get to know their needs for cultural products, as well as reflect and evaluate their own design works; and enterprises can predict and direct product development based on the system.