Title :
Client-based ad insertion for adaptive video streaming
Author :
Hung Le ; Anh Pham ; Truong Thang
Author_Institution :
Comput. Eng. Div., Univ. of Aizu, Aizu-Wakamatsu, Japan
Abstract :
Advertisement is a crucial factor in business models of Internet video streaming. So far, most methods for advertisement video insertion are of server-based type. In this paper, we present an approach for client-based advertisement insertion in HTTP streaming, which has become a cost effective means for multimedia delivery. The advantages of our approach include client´s unawareness of advertisement and smooth transition between content and advertisement.
Keywords :
Internet; advertising; hypermedia; transport protocols; video streaming; HTTP streaming; Internet video streaming; adaptive video streaming; advertisement video insertion; business model; client-based Ad insertion; client-based advertisement insertion; multimedia delivery; Bandwidth; Bit rate; Media; Servers; Streaming media; Throughput; Transform coding; Ad insertion; DASH; HTTP streaming; adaptivity;
Conference_Titel :
Consumer Communications and Networking Conference (CCNC), 2014 IEEE 11th
Conference_Location :
Las Vegas, NV
Print_ISBN :
978-1-4799-2356-4
DOI :
10.1109/CCNC.2014.6994434
