DocumentCode :
1778689
Title :
How customer involvement enhances innovation performance: The moderating effect of appropriability
Author :
Min-Nan Chen ; Yuan-Chieh Chang ; Ming-Huei Chen
Author_Institution :
Inst. of Technol. Manage., Nat. Tsing Hua Univ., Hsinchu, Taiwan
fYear :
2014
fDate :
25-27 June 2014
Firstpage :
1
Lastpage :
6
Abstract :
Customer involvement has been recognized as an importance to facilitate service innovation. However, little study shows how customer involvement enhances the innovation performance and how service firms use appropriability to leverage its innovation performance. Through a postal questionnaire exercise, this paper investigates 311 samples out of 1,103 top Taiwanese service firms. Four main research hypotheses are developed to test among all variables and regression models are further applied. The result reveals that: 1) intensity of customer involvement is positively related to its innovation performance. 2) the formal appropriable mechanism is positively related to its innovation performance. 3) The firm´s appropriability as a moderating effect determines the relationship between customer involvement and its innovation performance. The paper concludes that customer involvement can be viewed as a combination of innovation commitments to successfully enhance innovation performance. A service firm with innovation protection mechanisms may focus on considerable high intensity of customer involvement while developing new products. Finally, some managerial implications to improve service innovation are offered.
Keywords :
customer services; innovation management; regression analysis; service industries; Taiwanese service firms; customer involvement; new product development; regression models; service innovation; Commercialization; Educational institutions; Industries; Knowledge based systems; Patents; Predictive models; Technological innovation; Appropriability; Customer Involvement; Innovation Performance;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2014 11th International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4799-3133-0
Type :
conf
DOI :
10.1109/ICSSSM.2014.6874032
Filename :
6874032
Link To Document :
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