Improving customer centricity by End-to-End monitoring and big data analytics

In recent years, the monitoring of End-to-End protocols from inside the mobile data network has become a powerful tool to gain insight into subscriber specific information on usage behavior and quality of experience. With the advent of big data in mobile networks, the power of statistical data analysis can now be utilized in order to answer so far untreatable questions both in the area of network operations and customer experience management. In order to make full advantage of the capabilities, an open framework is needed which allows the flexible and problem-driven design of solutions. This implies monitoring products to change from out-of-the box solutions towards tools enabling problem-related measurement design which should be supported by appropriate standards which are seen to come in the context of network function virtualization.