Title :
Electronic commerce as a competitive advantage: The SMEs from Trás-os-Montes e Alto Douro
Author :
Goncalves, Ricardo ; Gomes, S. ; Martins, Joao ; Marques, C.
Author_Institution :
INESC TEC (Formerly INESC Porto), Porto, Portugal
Abstract :
This work results from an exhaustive characterization of the practices of E-commerce through the use of a questionnaire to small and medium enterprises of Trás-os-Montes and Alto Douro in Portugal, seeking to identify and promote the use of this technology in order to obtain competitive advantages.
Keywords :
electronic commerce; small-to-medium enterprises; Portugal; SME; Trás-os-Montes e Alto Douro; competitive advantages; electronic commerce; small and medium enterprises; Electronic commerce; Electronic mail; Europe; Face; Instruments; Internet; Surges; Competitive Advantage; Ecommerce; SMEs; Strategy;
Conference_Titel :
Information Systems and Technologies (CISTI), 2014 9th Iberian Conference on
Conference_Location :
Barcelona
DOI :
10.1109/CISTI.2014.6876916