Integration of mobile, big data, sensors, and social media: Impact on daily life and business

This paper provides a critical analysis of the impact of advanced technologies on our daily lives. It is contended that the integration of four key drivers (mobiles, data, sensors and social media) has a profound impact on society and human interaction on the social as well as the business scene. Whilst this impact has been intrusive, in that integration of these four key drivers eliminates the natural boundaries of privacy, it has also been beneficial in socioeconomic terms. These benefits are discussed from the perspective of the medical (mobile health) and business marketing (right time experiences) disciplines. Moreover, other business benefits from the use of these technologies have also been discussed in this paper. It is envisioned that this discursive paper will lead to an enlightenment within the continent and deepen the appreciation of integrative technologies. This paper asserts that these drivers, as stellar examples of best practice within the fields of medical and business marketing, can lead to similar innovations in other service industries.