Linking Social Media with Open Innovation: An Intelligent Model

A hybrid intelligent model for linking social media with open innovation strategies, processes and diffusion is proposed and discussed in this paper. In order to deal with the various facets or properties of the open innovation problem, we recommend and present a new paradigm and framework for integrating the strengths or advantages of intelligent software agents, fuzzy logic, expert systems, complex adaptive system theory, the analytic hierarchy process, simulation technique, and hybrid intelligent system method. The theoretical underpinning and rationale for the hybrid framework are provided. In addition, the effectiveness and efficiency of using social media, artificial intelligence, groupware and group decision support systems, and other decision support techniques and technologies in open innovation management are explored. Furthermore, research hypotheses on this topic are formulated.