???Intelligence-boosting??? in the Post-PC-Era: How mobile devices and apps change(d) our lifes

The Internet has become mobile. A recent study stated that approximately 54 percent of all online content will be accessed via mobile devices already by the end of 2017. We are informed while shopping on review sites about the scanned product and compare its price among online providers. We find the nearest Italian restaurant based on our current site and complain in real time on social platforms about the over salted potato soup. We check - with a “digital gym” on the wrist - our running and sleeping behavior and compare our diet results with the rest of the (online) world. Thanks to smart devices our customers are almost continuously online. And they have an unprecedented transparency about what we are doing as a company. In good times as in bad. Therefore, the following contribution explains how our user behavior has changed through the triumph of the mobile Internet and what consequences should attract business from it. It offers specific examples and facts from business and private life based on German stats.