Creating an integrated marketing information system

Author

Jian-sen Liu ; Kun Zhai ; Bin Liu

Author_Institution

Xuzhou Constr. Machinery Group, XCMG Co., Xuzhou, China

fYear

2014

fDate

15-17 Nov. 2014

Firstpage

1027

Lastpage

1032

Abstract

Information technology tool is very important for enterprises competition in the fierce market. In order to provide a powerful operation tool for enterprise, we create an integrated marketing information system. Firstly, we present the integrated framework of marketing information system. Then the whole creation processes about before-sale, in-sale and after-sale management of the integrated marketing information system are explained in detail. Finally, with the actual business background of certain company, the proposed system and method´s validity and practicability are proved according to its effects on economic and social benefits.

Keywords

electronic commerce; information systems; marketing data processing; sales management; after-sale management; before-sale management; business background; company; economic benefits; enterprises competition; fierce market; in-sale management; information technology tool; integrated marketing information system; social benefits; Companies; Customer relationship management; Information systems; Manufacturing; Supply chain management; Warranties; integrated framework; marketing information system; software application;

fLanguage

English

Publisher

ieee

Conference_Titel

Systems and Informatics (ICSAI), 2014 2nd International Conference on

Conference_Location

Shanghai

Print_ISBN

978-1-4799-5457-5

Type

conf

DOI

10.1109/ICSAI.2014.7009436

Filename

7009436