Bandung towards Smart City — A study in SMEs for social media adoption and determinant factors

A concept of smart society emphasizes the importance of ICT infrastructures investments to improve the quality of life and competitiveness of the society member. In order to implement this concept, it is necessary to assess the progress of the cities in effort towards Smart City. A research is held to 28 SMEs in Bandung to gather information about this topic. The main question of this research is to identify determinant factors which influence the social media adoption and to analyze adopters category based on their innovativeness. This research is based on a theory about diffusion of innovation and TOE Framework. The research result shows that most of the SMEs in Bandung are categorized as Early Majority. This research also depicts the social media usage by SMEs in Bandung and identifies some factors which influence is divided into 3 scales; high, medium, and low.