Information systems and management in media industries a first problem evaluation from a business perspective

Media industry is undergoing a very intensive transformation from traditional Media towards fully digital media environments. Within that market space, the environment as well as consumer behavior is changing very rapidly. In particular inside media houses various changes are taking place. One of these changes is the introduction or improvement of IT infrastructure to support business activities - in short, introducing or improving information systems and management in eMedia and creativity industry. In view a focus on advanced information management has a vital role of having a major impact in creating competitive advantage in media companies. In this respect, one of the biggest challenges is how to efficiently manage the ever changing massive amount of mostly unstructured and diverse data. This data consists of traditional business information (e.g. Customer Relationship Management (CRM), Supplier Relationship Management (SRM), Financial Supply Chain Management (FSCM)), information directly related to media content (e.g. media information, metadata, content information), as well as consumer data (e.g. social media, customer databases). Traditional media companies will need to invest in latest IT technology which is able to manage flexibly, quickly and efficiently the large amounts of structured and unstructured data. On the other hand the challenge is to deliver structured data in form of business intelligence throughout the organizational levels, between business partners, and the complete media eco-system. Within the scope of this paper we present a first problem definition of information systems and management in eMedia industries.