DocumentCode :
1817992
Title :
Technology forecasting of digital single-lens reflex camera market: The impact of segmentation in TFDEA
Author :
Byung Sung Yoon ; Charoensupyan, Apisit ; Nan Hu ; Koosawangsri, Rachanida ; Abdulai, Mimie ; Xiaowen Wang
Author_Institution :
Dept. of Eng. & Technol. Manage., Portland State Univ., Portland, OR, USA
fYear :
2013
fDate :
July 28 2013-Aug. 1 2013
Firstpage :
2116
Lastpage :
2129
Abstract :
With the advancement of digital image technology, the big change in the camera market is that digital single-lens reflex cameras (DSLRs) have replaced film type single-lens reflex cameras, which have seen very little development lately. This advancement is reflected in some core technologies of DSLRs such as digital image sensors and electronic shutter mechanisms, which have allowed taking photographs even in the toughest conditions. Therefore, as a disruptive technology, the developments in DSLR technologies are worthy of notice. This paper utilizes technology forecast using data envelopment analysis (TFDEA), which is a quantitative forecasting method. In the study, we use input and output data collected from about a hundred DSLRs of the top five currently dominant brands such as Canon, Nikon, Sony, Pentax and Olympus. Final results show future DSLRs´ capabilities and provide insight that TFDEA, as a forecasting method, can be applicable to determine market trends of consumer electronics as well as technologies. Furthermore, the results showed that market segmentation provided more reliable and accurate results with lower mean absolute deviation (MAD) value while all camera market approach provided less accurate results with a high standard deviation or MAD value.
Keywords :
cameras; consumer electronics; data envelopment analysis; digital photography; image sensors; market opportunities; market research; statistical analysis; technological forecasting; Canon; DSLR technologies; MAD value; Nikon; Olympus; Pentax; Sony; TFDEA; consumer electronics; data envelopment analysis; digital image sensors; digital image technology; digital single lens reflex camera market; electronic shutter mechanisms; market segmentation; market trends; mean absolute deviation; standard deviation; technology forecasting; Cameras; Data envelopment analysis; Market research; Sensors; Technology forecasting; Technology management;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Technology Management in the IT-Driven Services (PICMET), 2013 Proceedings of PICMET '13:
Conference_Location :
San Jose, CA
Type :
conf
Filename :
6641604
Link To Document :
بازگشت