DocumentCode
1819162
Title
Incentive of mediator on k-implementation of strategy game
Author
Nagai, Akihiko ; Ito, Takao
Author_Institution
Dept. of Comput. Sci. & Eng., Nagoya Inst. of Technol., Nagoya, Japan
fYear
2013
fDate
July 28 2013-Aug. 1 2013
Firstpage
244
Lastpage
250
Abstract
In firm´s business activities, it is important to decide target which product market. Actually, firms are misspending great cost and time on marketing. Nevertheless, firms overlap product of the same quality in the market. In the strategic form game of the game theory, there is proposed a solution of the game in which the mediator participates as another party. This paper focuses on k-Implementation, from the viewpoint of the three problems in Nash equilibrium, analysis and consider about the solution of the game. In addition, the authors complement the problem of k-Implementation, and indicate that it is useful in deciding the business strategy.
Keywords
game theory; incentive schemes; marketing; strategic planning; Nash equilibrium; business strategy; firm business activities; game theory; k-implementation; marketing; mediator; product market; strategic form game; Animation; Games; Graphics processing units; Joints; Nash equilibrium; Proposals; Three-dimensional displays;
fLanguage
English
Publisher
ieee
Conference_Titel
Technology Management in the IT-Driven Services (PICMET), 2013 Proceedings of PICMET '13:
Conference_Location
San Jose, CA
Type
conf
Filename
6641653
Link To Document