Title :
A Four-Stage Gate-Keeper Model of Social Service Engineering: Lessons from Golden Rules of Mobile Social Game Design
Author :
Yamakami, Toshihiko
Author_Institution :
Software Solution, ACCESS, Chiba, Japan
Abstract :
The rapid growth in revenue-generating capabilities of mobile social games has caught the attention of both researchers and industry. The author analyzes the key factors of revenue-generating engines in mobile social games in Japan, and presents the four key factors involved in revenue-generation mechanisms of those games. The author discusses the four golden rules of mobile social games and presents them as parts of a fourstage gatekeeper model for success in mobile social games.
Keywords :
computer games; mobile computing; social sciences computing; Japan; gate keeper model; golden rule; mobile social game design; revenue generating engine; social service engineering; Business; Data mining; Games; Internet; Logic gates; Mobile communication; Visualization; golden rules; mobile social game; social service engineering;
Conference_Titel :
Ubiquitous Intelligence & Computing and 9th International Conference on Autonomic & Trusted Computing (UIC/ATC), 2012 9th International Conference on
Conference_Location :
Fukuoka
Print_ISBN :
978-1-4673-3084-8
DOI :
10.1109/UIC-ATC.2012.141
