The project management of the profit contribution from the customers of mobile virtual private network services

This paper aims to probe into the mobile virtual private network (MVPN) and analyzes the impact of project management on the profit contribution of a case mobile company. An empirical model is constructed based on multiple regressions. The dependent variable is the profit contribution from each of six major corporate customers of MVPN services of the case mobile company; independent variables include the service benefits of MVPN services, whether the preferential price of mobile phone is offered by the case mobile company, the monthly mobile bill discount provided by the case mobile company, and the monthly mobile bill subsidy amount offered by corporations to their employees. The empirical results can establish a core business strategy on customer value proposition and identify the best market segment to enhance the profitability and sustainable growth in order to increase the case mobile company´s market competitiveness and business performance.