DocumentCode
1822571
Title
The impact of technology on the buying behaviour in an online retail environment in India
Author
Srinivasan, Rajagopalan ; Prasad, Vindhyalakshmi A. ; Shrisha, S.
Author_Institution
Indian Inst. of Sci., Bangalore, India
fYear
2013
fDate
July 28 2013-Aug. 1 2013
Firstpage
569
Lastpage
575
Abstract
Among the BRIC Nations, India has been the fastest growing online market adding over 18 million Internet users growing at an annual rate of 41%. India is also among the top 3 fastest growing markets worldwide in the last 12 months. A study [37] by The Associated Chamber of Commerce and Industry of India (ASSOCHAM) and ComScore has suggested online retail has grown 43% and has a 60% market penetration.
Keywords
Internet; consumer behaviour; human factors; order processing; pricing; retail data processing; ASSOCHAM; Associated Chamber of Commerce and Industry of India; BRIC nations; ComScore; Indian online book industry; Internet users; basket size; buying behaviour; company image; empirical analysis; high-frequency buyers; low-frequency buyers; market share; online market; online retail environment; online retailer performance; order numbers; price reduction; price sensitivity; price wars; purchase frequency; technology impact; Companies; Correlation; Industries; Internet; Sensitivity; Technology management;
fLanguage
English
Publisher
ieee
Conference_Titel
Technology Management in the IT-Driven Services (PICMET), 2013 Proceedings of PICMET '13:
Conference_Location
San Jose, CA
Type
conf
Filename
6641791
Link To Document