Competitive analysis in Digital Electronics Industry of Pakistan

In today´s world of increasing competition, it is very necessary to keep up with the pace of ever changing customer demands. A method to measure the competitiveness of a firm in the industry is through the analysis of competitive framework. This paper measures the competitiveness of Palmchip Corporation, which is operating in Digital Electronics Industry with its competitor Nextek. In order to perform the competitive analysis data was collected through survey by making questionnaire. It was found that Palmchip Corporation has an edge over its competitor Nextek in the Digital Electronics Industry. This paper can help the Palmchip Corporation in further looking at its high points and low points with respect to its competitor Nextek and hence further cement its chances of increasing its market share in the industry.